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Simple But Effective Branding - Window Lettering for Trucks & Cars

An economical but effective way to brand your vehicle is to use window lettering or graphics. Keep it simple - your company name with a phone number and / or web address is enough to get your name in front of thousands of potential customers.

Naturally, doing the back window and both sides is better but just branding the back window is a good start. Your vehicle becomes a rolling billboard that is seen 24/7 whether you’re driving about, parked at the grocery store, or picking up the kids at school. When you see the increase in business from this advertising you’ll want to add the side windows.

Consider that a newspaper ad will easily run several hundred dollars for a small ad in a daily paper – let’s say $300.00 / month. That’s $10 / day for one month assuming the ad runs every day. Compare that to less than $100.00 to do vinyl lettering on the back window of your car or truck. It will last years – probably 10 years but let’s use 7 years or 2,555 days. That’s $0.039 / day! Even if you do all 3 windows (back & 2 sides) it’s only $0.11 a day!

Most vinyl-lettering on vehicles is done with solid color vinyls. You’re limited to the colors available but there are quite a few. White is one of the most effective colors to use on windows. The window is perceived as a black background so white shows up the best. The other option is to print the letters with custom colors on vinyl, laminate it, and cut out the letters. Color-matching is much more achievable this way but it’s also somewhat more expensive. Sometimes it’s necessary to outline colors in white to make them show up better.

There’s no sense in spending money on advertising that doesn’t work. Branding your vehicle with window lettering stretches your advertising dollar! Trust Spot-On Signs & Graphics to design your window lettering so you get the most bang for your buck.

Call Spot-On Signs & Graphics for a quote today (530) 295-8285 or contact us 24/7 via our website at www.spot-on-signs.com

 

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