“I got a $150,000.00 job within a month from the lettering on my truck! Thanks Spot-On Signs & Graphics!” So says Scott of Accent Woodworks, an independent general contractor in the Sacramento CA area. Before having the truck lettering installed, Scott relied on word of mouth advertising. It worked but left a lot to be desired.

Creating a logo was the first step in developing a memorable image in the minds of clients. Scott had some ideas of what he wanted but it needed to be a logo that would work on business cards as well as his truck which are Scott’s primary marketing materials. While simple, the logo has some flair that reflects Scott’s creativity in his wood work.

Rather than a full wrap, Scott opted for a combination of truck lettering and full-color prints of his logo. The benefit of this option over a full-on vehicle wrap is cost as far less material is used. It still takes a fair amount of time to install it since all the pieces have to be lined up carefully – somewhat less labor than a full wrap though.

Now, wherever Scott goes whether it's on a job site, to the hardware store, to church, or parked at the golf course, his truck is hard at work advertising for him. Potential clients see the professional look on his truck and know he takes pride in what he does. His custom cabinetry is second to none. As a general contractor he handles large and small construction projects from home remodeling to commercial installations.

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