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Van Graphics for El Dorado County's Premiere Locksmith

Brian knew the first thing to do when he got a new van for his locksmith business was to brand it so it advertises his business everywhere he goes. Images of the different types of keys & locks he services makes it obvious that he can help with just about any type of locking mechanism.
Brian was very specific about what keys / locks he wanted to use in the van’s graphics. Since we all know – right?? – we can’t just take images off the internet without permission it took a bit of work to get what he wanted. In a couple of cases he went to the distributor or manufacturer to get the images. The other piece of the puzzle for the images was to find ones that were high enough resolution that they could be blown up large enough to use as vehicle graphics.

The vehicle graphics turned his van into a rolling billboard whether he’s at a client’s location, at the grocery store, or the hardware store. It can’t be missed! Studies have shown that, in a metropolitan area, vehicle graphics get 30,000 to 70,000 impressions per day! (An “impression” is a person seeing the graphics.) Brian doesn’t do business in a metropolitan area but he is on the road all day long. If he only got 10,000 impressions a day that’s a WHOLE LOT more than a newspaper ad would get in months!

The vehicle graphics on Brian’s van are considered a “partial wrap” or “spot graphics” A “full wrap” would cover the entire van in vinyl. In Brian’s case, the graphics were printed and then cut-out before being applied. Less vinyl is used overall and installation is not quite so tricky / time consuming so the cost is less than a full wrap.

By way of an example, let’s say you spend $1,000.00 for graphics on a van or truck which should last 7 – 10 years. Using the low end of 7 years, it cost $142.88 / year or $11.90 / month. You won’t find any other advertising that costs less except word of mouth – can’t beat free! A newspaper ad can easily run $300.00 / month. Over 7 years that’s $25,200.00!

Call Spot-On Signs & Graphics today to learn how we can help you promote your business!
(530) 295-8285 info@spot-on-signs.com spot-on-signs.com

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